How to Create Successful Holiday Ad Campaigns
As the holidays approach, businesses should consider how they can best leverage social media to increase sales. One great way to do this is by launching a holiday-themed social media marketing campaign. This will allow your brand to share valuable tips, gift guides, and articles about the holidays. Additionally, you can create a contest and give away gift cards to fans.
Some of the most famous holiday ad campaigns are traditional and timeless, but they also have more modern, cutting-edge appeal. Classic examples include the Macy’s Thanksgiving Day parade, a traditional American tradition. The purpose of the parade is to get consumers excited about the holiday season. Today, the parade is in its 97th year.
A holiday ad campaign is a great time to target specific demographics. This season, prospective buyers often look different than they do during other seasons. Utilizing data from previous purchases can help you build lookalike audiences for new customer acquisition campaigns. Another example is paid social advertising, which is particularly effective during the holiday season. Many women are searching for gift ideas on sites like Pinterest, so advertisers can take advantage of this.
Another popular technique is using festive videos. This allows you to showcase your staff and your products in a way that highlights the holiday spirit. Customers may also be more likely to consider a brand during this time of year. These videos can showcase a product or company, announce a discount, or share a story of a happy customer.
The key to creating a successful holiday ad campaign is to consider your existing marketing strategy and plan accordingly. In addition to utilizing Google analytics to identify holiday trends, you should also utilize the insights provided by your sales department. This will help you determine what messaging and offers are most effective. If you want to maximize your holiday sales, consider implementing a seasonal strategy that splits your holiday campaigns into phases.
Another way to create a successful holiday ad campaign is to consider the creative used in previous campaigns. The best holiday campaigns are not ones that are generic or overly crowded, so consider using dynamic creatives that incorporate the best aspects of previous campaigns. Also, make sure to reach customers at the right time. For example, you could try using a personalized data-driven video to improve the performance of your paid ad campaigns.
Another way to create memorable holiday ads is to use interactive elements. Swarovski, for example, created an interactive holiday ad campaign that allowed shoppers to create wish lists and browse a catalogue of products. The bright display caught people’s attention and led them to eagerly count down to Christmas day.
Another popular approach is to make use of emotion. Many holiday ad campaigns center on sentimentality, which has proven to be effective for many brands. A clever holiday ad campaign can even involve humor.